Moisture Mask
Formulated with emollients that smoothen the hair cuticle, reducing frizz and allowing light to reflect off the hair surface better. Special conditioning agents add shine, reduce static, and make hair smoother and easier to manage. Hydrolyzed proteins and amino acids repair the hair cuticle by filling in gaps.
Protein and Repair (Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein) are small protein molecules that penetrate the hair shaft to fill in gaps, strengthen hair, and improve elasticity.
Amino Acid Blend (Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine) provide deep hydration and strengthening, repairing the cuticle layer.
Smoother cuticles result in a shinier, glossier, and healthier appearance.
Amino Acid and Keratin Treatment
Our founders, Sandra and Charles Williams-Bordenave are industry veterans who have created several prominent multicultural hair care brands. Holla Back Curl is our premium hair care collection for all curly hair types.
EXTRA MOISTURE: Apply our Dampening Dew to the desired areas (leave in) and apply the texture foam.
EXTRA MOISTURE, HOLD & SHINE: Apply our Thick Gel lightly to sectioned hair after the texture foam has been applied.
Low Porosity
Apply to wet hair.
Medium Porosity
Apply to damp hair.
High Porosity
Apply to damp or dry hair.
